Complete Guide to Email Marketing Form Integration

Published on December 19, 2024 | 9 min read

Why Integrate Forms with Email Marketing?

Email marketing remains one of the highest ROI channels available to businesses. By integrating your website forms with email platforms, you can:

• Automatically add subscribers to your email list
• Segment subscribers based on form data
• Trigger automated email sequences
• Nurture leads through personalized campaigns
• Track conversions and ROI

Setting Up MailChimp Integration

Step 1: Create a MailChimp account and set up your audience list.

Step 2: Generate your API key from Account Settings.

Step 3: Use Zapier or Make.com to connect Submify to MailChimp.

Step 4: Map form fields to MailChimp subscriber fields.

Result: Every form submission automatically adds the subscriber to your MailChimp list with relevant data.

ConvertKit Integration for Creators

ConvertKit is perfect for content creators building email audiences. Here's how to integrate:

Connect Submify to ConvertKit using Make.com integration. Map subscriber email and name fields. Set up automations to tag subscribers based on signup source.

Advanced Segmentation Strategies

Tag-Based Segmentation: Use form fields to tag subscribers (e.g., "Product Interest: CRM", "Source: Blog").

Behavioral Segmentation: Track which forms users submit to create behavioral segments.

Custom Field Mapping: Map form data to email platform custom fields for detailed segmentation.

Measuring Integration Success

Track key metrics: subscriber growth rate, email open rates, conversion rate from email, and cost per acquisition.